Social Media advertising can help you generate leads, increase conversions, and increase sales. We create targeted ad campaigns that create awareness about and generate interest in your products and services.
Social Media Advertising Services
Social Media advertising can help you generate leads, increase conversions, and increase sales. We create targeted ad campaigns that create awareness about and generate interest in your products and services.
Our Social Media Advertising Services Help You:
Generate Leads
Advertising on social media is the most cost-effective way to generate quality leads because of amazing targeting and budgeting options.
Increase Sales & Conversions
Social Media advertising allows you to sell products online, promote upcoming events, increase app downloads, and much more.
Reach Your Target Audience
Target your ideal customer through demographics such as location, age, gender, buying behavior, interests, and more.
Easily Track ROI
Aside from having complete control of ad spend, you can precisely track your return on investment to determine campaign effectiveness.
Increase Value
We deliver engaging ad campaigns that connect your target audience with your company’s brand, driving real business value.
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You Can Benefit From Social Media Advertising
If you are a business owner trying to:
Drive traffic to your website
Generate targeted leads
Generate social media followers
Generate signups for an event
Increase app downloads
Social Media Advertising Services
Facebook Advertising
Reach over 1.3 billion daily users on the world’s largest social network.
Mobile app advertising
Get your app in front of the right audience to increase installs and engagement.
Instagram Advertising
Deliver highly-engaging Instagram ads to 500 million+ mobile devices.
eCommerce Advertising
Sell products directly on social media and drive traffic to your online store.
LinkedIn Adverting
Target business professionals through direct messages and sponsored content.
Google AdWords Advertising
Show up in Google search results and across the web using Google AdWords.
Service Features
Professional Copywriting
Copywriting is one of the most important aspects of advertising. The design draws peoples’ attention but the message is what persuades the user to act.
Our social media ads are written by professional copywriters so that your customers are enticed to take action, regardless what stage of the buyer’s cycle they might be in.
That action can be to buy a product, subscribe to a mailing list, download a lead magnet, etc. We know how to use the right words to get that action to happen.
Audience Research
Having spot-on copywriting and engaging creatives are crucial for any advertising campaign, but if you are targeting the wrong audience, all of your efforts will be in vain.
The first step that we take in creating a winning advertising campaign is to create buyer personas (fictional representations of your ideal customer) to obtain a deep understanding of their desires and concerns.
Interests, demographics, and buying behaviors are then associated with existing targeting options within social media platforms and audiences are then created from them.
Audience Research
Having spot-on copywriting and engaging creatives are crucial for any advertising campaign, but if you are targeting the wrong audience, all of your efforts will be in vain.
The first step that we take in creating a winning advertising campaign is to create buyer personas (fictional representations of your ideal customer) to obtain a deep understanding of their desires and concerns.
Interests, demographics, and buying behaviors are then associated with existing targeting options within social media platforms and audiences are then created from them.
Engaging Ad Formats
In recent years, platforms like Facebook, Instagram, and LinkedIn have released major updates to ad formats. These formats allow for much more flexibility for testing content and a multitude of ways that you can engage with your target market. Some examples include:
Collection ads – Customers who tap on your collection ad to browse or learn more will be seamlessly taken to a fast-loading visual post-click experience.
Carousel ads – Allows you to showcase up to ten images or videos within a single ad, each with its own link.
Instant Experience ads – Grab attention and get the full effect of high-quality content. Instant Experience loads instantly, expands to full-screen on your mobile device.
Detailed Reporting
We provide a detailed report for every social media advertising campaign on a weekly basis. Each report is customized to present the advertising metrics that align to your marketing goals. Some of the most common metrics include:
- Cost Per Acquisition – the average cost to acquire one paying customer.
- Cost Per Purchase – the average cost to sell a product or service.
- Return on Ad Spend – the measurement of revenue generated per dollar spent on advertising.
- Conversion Rate – the percentage of people that complete a desired marketing action.
Detailed Reporting
We provide a detailed report for every social media advertising campaign on a weekly basis. Each report is customized to present the advertising metrics that align to your marketing goals. Some of the most common metrics include:
- Cost Per Acquisition – the average cost to acquire one paying customer.
- Cost Per Purchase – the average cost to sell a product or service.
- Return on Ad Spend – the measurement of revenue generated per dollar spent on advertising.
- Conversion Rate – the percentage of people that complete a desired marketing action.
Want To Grow Your Business? Set Up a Call
Our Process
Establish Goals
An advertising specialist works with you to understand your products and services, ideal customer, and business goals.
Create Strategy
A detailed strategy designates the campaign structure, which will be used to achieve your goals.
Campaign Launch
The campaign follows best marketing practices and delivered to your customers through paid social media.
Optimize Campaign
The campaign is maintained and optimized through split testing to ensure maximum return on investment.
Track Success
Campaign metrics such as website traffic and conversions are tracked and delivered in a monthly report.
ClientTestimonials
See what clients have to say about our social media advertising services.
The Social Media Team is a tried, tested and respected partner to help us with our social media strategy and delivery, our Direct marketing campaigns, and our website management and strategy... including eCommerce and lining to our CRM and financial software suites.
Bob Stevenson
WaterUps From Down UnderIf you need someone to help manage your social media accounts, Social Media Solutions is the company to call. They produced an amazing website for my company and gave my social media channels the boost they needed!
Ines Abejon
The Wow Image AgencyI highly recommend Social Media Solutions. Their work is great and the staff is really conscientious and dedicated. They also have a wide variety of skills and are extremely knowledgeable about social media and advertising.
Robin Borough
Omnikron
CaseStudy
Learn how we helped other clients with our social media advertising services.
Why Choose Us
Transparent Strategy
You’ll know exactly what we’re working on and what to expect since marketing activities are tied to a strategy with defined and measurable goals.
Lean Approach
We’ll keep a clear, deliberate focus on your campaign resulting in better team performance and more efficient use of your marketing budget.
Results Focused
We’ll care about what matters most – your results! We define the priorities with the most impact, rather than focusing on the process to get there.
Frequently Asked Questions
Service
We will learn about your business using a questionnaire. Once completed, an advertising specialist will research your industry, audience, and competitors then develop a strategy that is specific to your business.
You will be assigned a dedicated account manager who will be responsible for creating, optimizing, and maintaining your ads.
Yes – although most of our clients choose one of our existing packages, we can customize one to meet your specific needs
You can promote image and video ads on the Facebook mobile news feed, desktop news feed, right column, instant articles, the messenger app, and Instagram. We will help you determine which one works best for your products and services.
Pricing
We accept payment through either PayPal or bank transfer.
We do this to ensure you get the best results from our services. The first few weeks of a Facebook campaign is used for tweaking and testing. Most campaigns become optimized around the 2-month mark.
Yes – after your initial 3-month period, you can cancel for any reason by submitting a 30-day notice.
No – you are responsible for the ad spend in the campaigns, but you have complete control of the budget. We will certainly guide you on the best amount to spend.
Process
We request access to your account using our Facebook Business Manager. Don’t worry, it’s completely safe since you don’t share any private information such as credit card details.
We provide regular reporting that summarizes important campaign data such as the number of ad views, how many people clicked on your ads, conversions, and sales.
Yes – we have several social media marketing packages that you can view here.