This client is in the fashion industry in Australia and uses drop shipping to sell its product to the local market as well as the US, UK, and Canada.
- High cost per acquisition
- Unable to scale globally
- Needed help with optimizing Facebook ads
- Complete restructure of Facebook campaigns
- Consultations with the SMS team on ad optimization
- Setup of optimization and testing schedule
- Generated 12,556 total purchases
- Spent $306,312 on ads and generated $603,587 in revenue
- Achieved a ROAS of 1.97
The Client’s Challenge
Customers had only recently discovered the client’s products through Facebook and Instagram advertisements. The company offered only one product – unique, delicate, trendy watches – which, while beautifully presented in professionally captured photographs and well-designed advertisements, had saturated its small audience. The client knew it was time to find a new audience and expand their market.
The client’s ongoing Facebook ad campaigns were doing well enough but lacked a testing and optimization schedule, as well as a good marketing strategy.
The SMS Solution
Social Media Solutions implemented tactics to maximize ad spend through optimization, researching new audiences and markets. Over a 60-day period, the campaigns were streamlined to focus on specific market segments, age groups, or locations, and included a retargeting effort. Meanwhile, the ads were also fine-tuned to maximize more effective formats, better messaging and engaging visuals.
The campaign was very successful, resulting in 12,556 total purchases in just 60 days. A total of $306,312 in ad spend generated $603,587 in revenue.
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