Pay-per-click (PPC) advertising can help you generate leads, increase conversions, and increase sales. We create unique ad campaigns that drive awareness about your brand using Google search engine results.
Google Pay Per Click Advertising Services
Pay-per-click (PPC) advertising can help you generate leads, increase conversions, and increase sales. We create unique ad campaigns that drive awareness about your brand using Google search engine results.
Our Pay Per Click Advertising Services Help You:
Maximize Results
Advertising on Google Ads is a highly effective way to generate leads. Scaling campaigns becomes easier than other platforms, allowing you to maximize results quickly.
Increase Product Sales
Google shopping integrates directly with your website in real time and dynamically displays the products best related to search engine queries.
Range of Advertising Options
Advertising on Google allows your ads to be shown on Google Search Engine Results, YouTube, mobile apps, Google Shopping, and over 2 million websites in the display network.
Easily Track ROI
Aside from having complete control of ad spend, you can precisely track your return on investment to determine campaign effectiveness.
Increase Value
We deliver engaging ad campaigns that connect your target audience with your company’s brand, driving real business value.
Want To Grow Your Business? Set Up a Call
You Can Benefit From Pay Per Click Advertising
If you are a business owner trying to:
Increase website conversions and sales
Drive traffic to your website
Sell products online
Increase your brand's reach
Reduce marketing costs
Pay Per Click Advertising Services
Google Search Ads
Rank in Google Search Engine Results with targeted keywords.
Google Remarketing Ads
Connect with people who previously visited your website.
Google Display Ads
Reach people while they’re browsing their favorite websites.
YouTube Ads
Showcase your video ads to potential customers on YouTube.
Google Shopping Ads
Boost product sales on your website or in your local store.
Google Mobile Apps Ads
Promote your apps across Google’s largest properties and partner networks.
Service Features
Professional Copywriting
Copywriting is one of the most important aspects of advertising. The design draws peoples’ attention but the message is what persuades the user to act.
Our Google ads are written by professional copywriters so that your customers are entices to take action, regardless what stage of the buyer’s cycle they might be in.
That action can be to buy a product, subscribe to a mailing list, download a lead magnet, etc. We know how to use the right words to get that action to happen.
Responsive Media
Every campaign that we create uses responsive ads on the Google Search and the Google Display networks.
As the name implies, these ads are responsive to all devices and look great on a desktop, laptop, desktop, tablet, and smartphone.
These ads also allow multiple variations of ad text to be tested and optimized by Google so that the best variation of ad copy will be shown to your target audience.
Responsive Media
Every campaign that we create uses responsive ads on the Google Search and the Google Display networks.
As the name implies, these ads are responsive to all devices and look great on a desktop, laptop, desktop, tablet, and smartphone.
These ads also allow multiple variations of ad text to be tested and optimized by Google so that the best variation of ad copy will be shown to your target audience.
Keyword Research
The right keywords can get your ad in front of the right customers at the right time. We perform extensive keyword research to find the best keywords related to your business.
We analyze important data such as search volume, competition, and average cost per click and then choose keywords that will provide the best return on investment.
We then create ads that include these keywords to ensure that users have a seamless experience from their initial Google search, clicking on your ad, and visiting you landing page.
Detailed Reporting
We provide a detailed report for every Google advertising campaign on a weekly basis. Each report is customized to present the advertising metrics that align to your marketing goals. Some of the most common metrics include:
- Cost Per Click – the average cost for every person that clicks your ads.
- Cost Per Conversion – the average cost to achieve a desired marketing action.
- Conversion Rate – the percentage of people that complete a desired marketing action.
- Return on Ad Spend – the measurement of revenue generated per dollar spent on advertising.
Detailed Reporting
We provide a detailed report for every Google advertising campaign on a weekly basis. Each report is customized to present the advertising metrics that align to your marketing goals. Some of the most common metrics include:
- Cost Per Click – the average cost for every person that clicks your ads.
- Cost Per Conversion – the average cost to achieve a desired marketing action.
- Conversion Rate – the percentage of people that complete a desired marketing action.
- Return on Ad Spend – the measurement of revenue generated per dollar spent on advertising.
Want To Grow Your Business? Set Up a Call
Our Process
Establish Goals
An advertising specialist works with you to understand your products and services, ideal customer, and business goals.
Create Strategy
A detailed strategy is created that designates the campaign structure that that will be used to help you achieve your goals.
Campaign Launch
The campaign uses best marketing practices and delivered to your customers through Google Ads.
Optimize Campaign
The campaign is maintained and optimized through split testing to ensure maximum return on investment.
Track Success
Campaign metrics such as website traffic and conversions are tracked and delivered in a monthly report.
ClientTestimonials
See what clients have to say about our pay per click advertising services.
Working with Social Media Solutions has been a fantastic experience. They are able to perfectly balance a professional outfit with an enjoyable experience for the client. I have been particularly impressed with their approach of not being satisfied until we, the client, 'love' the final product.
John Paul
PADS FoundationThe Social Media Team is a tried, tested and respected partner to help us with our social media strategy and delivery, our Direct marketing campaigns, and our website management and strategy... including eCommerce and lining to our CRM and financial software suites.
Bob Stevenson
WaterUps From Down UnderSocial Media Solutions completely redesigned our website and implemented SEO. As a result, the 170% increase in organic traffic yielded 6 leads in the last month alone, 4 of which have already converted to sales.
Michelle Fiegehen
Yempo - Your employees Offshore
CaseStudy
Learn how we helped other clients with our pay per click marketing services.
Why Choose Us
Transparent Strategy
You’ll know exactly what we’re working on and what to expect since marketing activities are tied to a strategy with defined and measurable goals.
Lean Approach
We’ll keep a clear, deliberate focus on your campaign resulting in better team performance and more efficient use of your marketing budget.
Results Focused
We’ll care about what matters most – your results! We define the priorities with the most impact, rather than focusing on the process to get there.
Frequently Asked Questions
Service
We will learn about your business using a questionnaire. Once completed, an advertising specialist will research your industry, audience, and competitors then develop a strategy that is specific to your business.
You will be assigned a dedicated account manager who will be responsible for creating, optimizing, and maintaining your ads.
Yes – although most of our clients choose one of our existing packages, we can customize one to meet your specific needs
You can advertise on the Google Search, Display, and Shopping Network; as well as, YouTube, Gmail, and the Play Store.
Pricing
We accept payment through either PayPal or bank transfer.
We do this to ensure you get the best results from our services. The first few weeks of a Facebook campaign is used for tweaking and testing. Most campaigns become optimized around the 2-month mark.
Yes – after your initial 3-month period, you can cancel for any reason by submitting a 30-day notice.
No – you are responsible for the ad spend in the campaigns, but you have complete control of the budget. We will certainly guide you on the best amount to spend.
Process
We request access to your account using our Google Ads Manager account. Don’t worry, it’s completely safe since you don’t share any private information such as credit card details.
We provide regular reporting that summarizes important campaign data such as the number of ad views, how many people clicked on your ads, conversions, and sales.
Yes – we have several social media advertising packages that you can view here.